Premier Marinas has completed the first phase of our integration of Boatfolk marinas, as we welcome Deacons Marina into our network ahead of the peak boating season.
The addition of Deacons Marina to the Premier network will significantly expand berthing benefits for our customers. Alongside four other former Boatfolk sites, Haslar, East Cowes, Portland and Weymouth, Premier now has a total of 17 marinas from Falmouth to Eastbourne, representing a substantial expansion of our Premier-branded network.
Andrew Lewis, Sales & Marketing Director at Premier Marinas, says:
“It is no secret, the acquisition of the Boatfolk portfolio presented a huge opportunity for us to deepen our network offering. We have deliberately timed the first phase of our integration activity to ensure we were able to maximise and focus the benefits for our customers this season.
“The conclusion of this first phase of alignment of the Boatfolk sites, marks an important step forward in our evolution as a business, as we continue to invest in our sites and expand the level of service we provide our customers.”
Berth holders at Deacons can now access their new Premier Advantage rewards and benefits programme with marina teams across the network also available to support customers.
The benefits can be accessed online via MyPremier and the Premier Marinas App, and includes 42 nights of complimentary visitor stays across the Premier network and preferential fuel rates.
The final phase of the Boatfolk integration is planned for autumn, completing the transition for the remaining locations, including Conwy, Penarth, Portishead, Rhu and Royal Quays marinas.
