News & Events

New Barbers Opens At The Waterfront


We are excited to welcome Goodlife Barbers to the vibrant business community at The Waterfront. Goodlife is a house of passionate barbers devoted to the finest men’s styles as well as a well-being and lifestyle brand and retailer. With shops already in London, Birmingham and Worcester, the new Sovereign Harbour store officially opens on Sunday 29th August.

Kieran Groves Director of Goodlife Stores, said: “Our brand was built with integrity and grown with authenticity, our ethos can be seen in everything we do. From the behind-the-scenes training for barbers to our vegan skin care and hair products designed and developed by barbers with decades of experience. If we can offer you immaculate service, a drink from the bar, a place to charge your phone or just sit and relax as well as a professional service, why not?”

Featured in GQ magazine and partnering with brands such as Lamborghini, Bentley, Moto GP, Hugo Boss, the Goodlife team strive to provide a luxury service as standard that still feels relaxing and welcoming.  The new lifestyle store at Sovereign Harbour will be a sanctuary tailored for men offering them a space to get away, for just an hour or a whole day. Barbering and wellness facilities include; facials, beard trims, shaves and haircuts with industry leading barbers. Beard reshapes and trims, wet shaves, facials, and waxing as well as OAP and children’s cuts are also on offer.  And you can  shop its unique range of skincare, hair products or gifts whilst enjoying a drink from the bar or taking in the views from the lounge. 

All services include complimentary drinks from the coffee and cocktail bar, as well as free use of the barber’s lounge and charging stations. Open 7 days a week, bookings will soon be available to book online via their website.